The Ufirst Project

Congratulations Karen Barnes, Director of Communications!

From Michael Latsko: Colleagues, I am pleased to announce that Karen Barnes will be joining UVA Human Resources as Director of Communications effective November 27, 2017.

Karen brings broad experience in marketing and communications serving most recently as Director of Communications & Marketing for the UVA Curry School of Education. At Curry, Karen was responsible for elevating the school’s brand and reputation, driving student enrollment, managing media relations, and developing both internal and external communications to a broad array of audiences. She just completed two large projects at the Curry School - building a state-of-the-art website, and creating a new and professional brand platform.  Before joining UVA , Karen worked in the private sector in marketing consulting, as well as starting her own business in the medical field. She has over 20 years’ experience in communications and marketing. Karen holds an MBA degree from the Wharton School of Business, and a BA degree from Villanova University.

Karen’s primary responsibilities will include designing, directing and implementing a comprehensive communications strategy, brand and employee value proposition for UVA Human Resources as well as leading a team of HR communications specialists.  She will also work closely with the Ufirst communications and change team to coordinate and assist a holistic communication plan.  Karen will report to me.

Please join me in welcoming Karen and wishing her success in her new role.